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1 advertising material
рекл. рекламный материал, рекламные средства (совокупность различных средств, предназначенных для рекламы товара: рекламные проспекты, рекламные плакаты и щиты, рекламные ролики)Syn:See:* * * -
2 advertising material
Большой англо-русский и русско-английский словарь > advertising material
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3 advertising material
Кино: рекламный материал -
4 advertising material
English-Russian dictionary of terminology cable technology > advertising material
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5 advertising material
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6 advertising material
English-russian dctionary of diplomacy > advertising material
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7 promotional/advertising material
рекламный материал
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
- promotional/advertising material
Англо-русский словарь нормативно-технической терминологии > promotional/advertising material
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8 material
n1) материал, вещество2) данные, факты, материал
- advertising material
- advertising and display material
- artificial material
- auxiliary material
- available material
- base material
- basic material
- building material
- bulk materials
- census material
- cheap material
- classified material
- commercial material
- competitive material
- construction material
- consumable material
- contaminating materials
- copyright material
- covering material
- critical material
- crude material
- customer's material
- dangerous materials
- defective material
- defence materials
- deficient raw materials
- descriptive material
- direct materials
- documentary material
- domestic raw materials
- durable material
- educational material
- expendable material
- experimental material
- fabricated materials
- faulty material
- finishing material
- first-grade material
- granular material
- high grade material
- high-quality material
- illustrated materials
- illustrative materials
- imported raw materials
- improper material
- indirect materials
- information material
- initial material
- inventory materials
- key materials
- key raw materials
- less costly material
- local material
- low-grade material
- manmade materials
- mined materials
- mineral raw materials
- nonproductive materials
- nonstandard material
- operational materials
- original material
- original raw materials
- packaging materials
- packing materials
- plastic materials
- primary material
- printed material
- production materials
- productive material
- promotional material
- protective material
- publicity material
- raw materials
- rejected material
- scarce material
- secondary raw materials
- selected materials
- source material
- standard material
- statistical material
- strategic material
- strategic raw materials
- structural materials
- substandard material
- superior material
- supporting material
- surplus material
- unfit material
- unused material
- used material
- useless material
- vegetable raw materials
- war materials
- waterproof material
- material for official use
- material in short supply
- materials on hand
- materials on order
- check material
- choose material
- circulate materials
- deliver material
- distribute materials
- economize material
- economize on material
- employ material
- examine material
- furnish materials
- inspect material
- obtain material
- present material
- process material
- procure material
- provide material
- reject material
- require material
- save material
- save on material
- select material
- send out materials
- store material
- supply material
- use materialEnglish-russian dctionary of contemporary Economics > material
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9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 advertising literature
1) рекл., потр. рекламная литература (рекламные издания, рекламные проспекты, каталоги, брошюры)See:sales literature, consumer brochure, advertising brochure, advertising catalogue, advertising circular, advertising folder, advertising handbill, advertising leaflet, sales leaflet, consumer magazine 2), advertising material, freesheet, handout, advertising letter, advertising magazine 1), advertising shopper2) рекл. литература по рекламе ( книги или учебники о рекламе)See:* * *Англо-русский экономический словарь > advertising literature
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11 material
данные, факты, материал• -
12 material
1. сущ.1) общ. вещество, материалexplosive [radioactive\] material — взрывчатое [радиоактивное\] вещество
Syn:matter, substanceSee:2) материалы; сырье и материалыа) учет, преим. мн. ( используемые в производственном процессе материальные блага)б) учет ( стоимость таких благ)See:raw material 2), work in progress, finished goods inventory, materials accounting, labour, raw in process inventory account, materials price variance3) общ. данные, материал, сведения, фактыto collect [gather\] material about smth — собирать данные [материалы\] о чем-л.
Syn:See:2. прил.1) общ. материальный, вещественный; физическийSyn:2) юр. материальный, имущественныйSyn:3) общ. существенный, важныйSyn:important, essential
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1) материальный, вещественный; 2) материалы, сырье для производства; 3) факты, данные, документы, публикации; 4) существенный, важный. -
13 advertising aids
рекл. = advertising material -
14 advertising matter
рекл. = advertising material -
15 advertising manager
advertising materialEnglish-russian dctionary of contemporary Economics > advertising manager
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16 advertising and display material
Экономика: рекламный демонстрационный материалУниверсальный англо-русский словарь > advertising and display material
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17 advertising and display material
English-russian dctionary of contemporary Economics > advertising and display material
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18 pickup material
рекл. повторно используемый (рекламный) материал* (использовавшийся ранее рекламный материал, включенный полностью или частично в другую рекламу)Syn:pickup 4)See: -
19 point-of-purchase material
торг., рекл. рекламные материалы в местах продажи (рекламные вывески, каталоги, брошюры и т. п. в местах продажи товара)Syn:See:Англо-русский экономический словарь > point-of-purchase material
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20 рекламный материал
Большой англо-русский и русско-английский словарь > рекламный материал
См. также в других словарях:
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advertising — noun 1. a public promotion of some product or service (Freq. 7) • Syn: ↑ad, ↑advertisement, ↑advertizement, ↑advertizing, ↑advert • Derivationally related forms: ↑advertise, ↑ … Useful english dictionary
In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… … Wikipedia
Shock advertising — is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” [Dahl, Darren W. et al.… … Wikipedia
cooperative advertising — /kəυˌɒp(ə)rətɪv ædvəˌtaɪzɪŋ/ noun 1. the sharing by two companies, often a producer and a distributor, of advertising costs ● A cooperative advertising agreement means that two companies can enjoy quantity discounts offered by the media. 2.… … Marketing dictionary in english
native advertising — /neɪtlv ˈædvətaɪzlŋ/ (say naytiv advertuyzing) noun an online advertising technique in which the advertising material is made to match the surrounding website in style and function, thus being less intrusive and more likely to engage the interest …